The exact alloy will depend on the carat of the metal. White gold is actually more popular than yellow gold in North America, with yellow gold being more popular in countries across Asia.

Gold can be made into many other colours besides yellow, with white gold and rose gold being the most popular colours. Pure gold is a precious metal of an intense yellow colour, so in order to produce it, yellow gold is alloyed with other metals. White gold is a coloured version of gold, meaning it is a different colour to the original material. In this post, we’ll explore the advantages and disadvantages of both white gold and platinum, and take a look at how the current global climate has affected the prices of both materials. Which means that in 2020 alone, the price of gold rose by 24%.

In uncertain times like these, the price of precious metals tends to rise as people view metals as a safe haven. And while platinum has historically fetched a higher price than white gold, recently global economic factors and material access has caused a significant shift in the price of white gold, which will affect many people’s choice in metal.ĭue to recent economic uncertainty, global markets for precious metals have experienced wide-ranging fluctuation.

Each metal has its own unique finish, and usually has different advantages. For fine jewellery, it always comes down to the choice between white gold and platinum. As it is our most popular metal colour, many people have questions about how to choose the right white metal for their engagement ring. Contrary to what some might think, there are several different options when it comes to white metal.

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